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#12 PDB - Marketing for the Non-Marketing Professional
Marquette University
1225 W Wisconsin Ave,
Milwaukee, WI 53233
Thursday, January 30, 2020, 6:00 PM - 7:30 PM CDT
Category: Professional Development

Marketing for Non-Marketing Professionals
Instructor: Ebony Ssali, Sr. Brand Strategist & Creative Director, Ssali Media Group,

Whether you work for a large corporation, a small non-profit or a brand-new start-up – and regardless of the role you play in your work – if you have customers and competitors, understanding marketing will make you better at what you do.

Attend this interactive workshop to get a better understanding of basic marketing strategy. You will emerge with proven tactical skills and a strategic framework that can immediately be used to differentiate your contribution to your organization’s goals.

Attend and you will:

  • Understand the value of marketing within any company
  • Understand how your daily work contributes to your organization’s marketing efforts
  • Participate in the on-the-spot development of a basic marketing plan (instructor-led group exercise)
  • Sharpen your ability to deliver to your audience, leveraging your new,  marketing-mindset

This is a very high-level workshop on the principles and tactics of marketing, skills that will prove valuable to you in any role you take on.

ABOUT THE INSTRUCTOR

Ebony Ssali is the Sr. Brand Strategist & Creative Director of Ssali Media Group, a branding, marketing and media consultancy headquartered in Wisconsin. The firm manages regional & national print, broadcast, web and social media brands.

Ssali Media creates branding identities and marketing strategies for mid-volume businesses and organizations in the healthcare, education and community development, and technology industries. 

Ssali has earned professional degrees in Advertising & Psychology from Marquette University and her Master of Business Administration from Alverno College. She has been in the advertising and marketing industry for nearly two decades. Ssali is a national guest lecturer on topics of branding, diversity in communications, and innovation as brand strategy. 

REGISTRATION FEES
Includes light refreshments.  Registration is required. Walk-ins will be permitted as space allows.

$0 - FUEL MEMBERS
$10 - NON-MEMBERS

Register Here

 

ARRIVAL + PARKING INSTRUCTIONS - https://tinyurl.com/Bootcamp2020ParkingGuide

Professional Development Bootcamp offers 15 workshops.  Click here to see the full line-up .>>

PRESENTING SPONSOR

MEDIA SPONSORS

 

 

Contact: Sofina Ziu | [email protected]