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#12 PDB - Marketing for the Non-Marketing Professional
Marquette University
1225 W Wisconsin Ave,
Milwaukee, WI 53233
Thursday, January 30, 2020, 6:00 PM - 7:30 PM CDT
Category: Professional Development

Marketing for Non-Marketing Professionals
Instructor: Ebony Ssali, Sr. Brand Strategist & Creative Director, Ssali Media Group,

Whether you work for a large corporation, a small non-profit or a brand-new start-up – and regardless of the role you play in your work – if you have customers and competitors, understanding marketing will make you better at what you do.

Attend this interactive workshop to get a better understanding of basic marketing strategy. You will emerge with proven tactical skills and a strategic framework that can immediately be used to differentiate your contribution to your organization’s goals.

Attend and you will:

  • Understand the value of marketing within any company
  • Understand how your daily work contributes to your organization’s marketing efforts
  • Participate in the on-the-spot development of a basic marketing plan (instructor-led group exercise)
  • Sharpen your ability to deliver to your audience, leveraging your new,  marketing-mindset

This is a very high-level workshop on the principles and tactics of marketing, skills that will prove valuable to you in any role you take on.


Ebony Ssali is the Sr. Brand Strategist & Creative Director of Ssali Media Group, a branding, marketing and media consultancy headquartered in Wisconsin. The firm manages regional & national print, broadcast, web and social media brands.

Ssali Media creates branding identities and marketing strategies for mid-volume businesses and organizations in the healthcare, education and community development, and technology industries. 

Ssali has earned professional degrees in Advertising & Psychology from Marquette University and her Master of Business Administration from Alverno College. She has been in the advertising and marketing industry for nearly two decades. Ssali is a national guest lecturer on topics of branding, diversity in communications, and innovation as brand strategy. 

Includes light refreshments.  Registration is required. Walk-ins will be permitted as space allows.


Register Here


ARRIVAL + PARKING INSTRUCTIONS - https://tinyurl.com/Bootcamp2020ParkingGuide

Professional Development Bootcamp offers 15 workshops.  Click here to see the full line-up .>>





Contact: Sofina Ziu | [email protected]